Marina Market Analysis
 

Marina Market Analysis

AMT now offers a detailed marina market analysis for each client. A typical marina market analysis will cover the following:

  1. Number of registered vessels including:
      1. Motor Cruiser
      2. Open runabout
      3. Cabin runabout
      4. Fishing Vessel
      5. Inflatable
      6. Motorized Catamaran
      7. Motorized Trimaran
  2. Analysis of growth over the last 5 years
  3. Suggested boat racks sizes according to market profiling
  4. Other boat storage facilities in local area
  5. Rates, location, capacity and occupancy for other boat storage options in local area
  6. Rates, location, capacity and occupancy for other dry boat storage options in local area
  7. Suggested rates for wet and dry boat storage pricing within marina
  8. An example of boat registrations by length within a market area

  9. Sail vs. Motor market overview
  10. Summary of maintenance costs per boat
  11. Potential for additional boat storage options in the local area
  12. Current boat storage options market overview
    1. Private Moorings %
    2. Marina Berths %
    3. Commercial Swing Moorings %
    4. Residential Moorings and jetties %
    5. Multiple Moorings %
    6. Super Yacht Berths %
  13. Current boat storage options average competitive costs/p.a.
    1. Private Moorings $p.a.
    2. Marina Berths $p.a.
    3. Commercial Swing Moorings $p.a.
    4. Residential Moorings and jetties $p.a.
    5. Multiple Moorings $p.a.
    6. Super Yacht Berths $p.a.
  14. Boat storage supply options for areas around the facility
    1. 10km — x
    2. 5km — x
    3. 2km — x
    4. 1km — x
  15. Estimated occupancy of boat storage supply options for areas around the facility
    1. 10km — x%
    2. 5km — x%
    3. 2km — x%
    4. 1km — x%
  16. % increase the new facility will have on the available boat storage options
  17. Average value of new motor boats by length (to be stored within the facility)
  18. Estimated rack sales costs/meter
  19. Average cost to own a boat to be stored on a marina berth/boat/meter
  20. Average cost to own a boat to be stored within the dry storage facility/boat/meter
  21. Suggested acquisition targets for areas around the facility
    1. Existing boat registrations + new boat growth for each area
    2. Boats between specified length
    3. Boats between specified weight
    4. Boats between specified height
    5. 10km — x%
    6. 5km — x%
    7. 2km — x%
    8. 1km — x%
  22. Conclusion

 

AMT Marketing Brochure

Email enquiry form