Marina Market Analysis
AMT now offers a detailed marina market analysis for each client. A typical marina market analysis
will cover the following:
1. Number of registered vessels including:
a. Motor Cruiser
b. Open runabout
c. Cabin runabout
d. Fishing Vessel
e. Inflatable
f. Motorized Catamaran
g. Motorized Trimaran
2. Analysis of growth over the last 5 years
3. Suggested boat racks sizes according to market profiling
4. Other boat storage facilities in local area
5. Rates, location, capacity and occupancy for other boat storage options in local area
6. Rates, location, capacity and occupancy for other dry boat storage options in local area
7. Suggested rates for wet and dry boat storage pricing within marina

An example of boat registrations by length within a market area)
8. Sail vs. Motor market overview
9. Summary of maintenance costs per boat
10. Potential for additional boat storage options in the local area
11. Current boat storage options market overview
a. Private Moorings %
b. Marina Berths %
c. Commercial Swing Moorings %
d. Residential Moorings and jetties %
e. Multiple Moorings %
f. Super Yacht Berths %
12. Current boat storage options average competitive costs/p.a.
a. Private Moorings $p.a.
b. Marina Berths $p.a.
c. Commercial Swing Moorings $p.a.
d. Residential Moorings and jetties $p.a.
e. Multiple Moorings $p.a.
f. Super Yacht Berths $p.a.
13. Boat storage supply options for areas around the facility
a.10km — x
b. 5km — x
c. 2km — x
d. 1km — x
14. Estimated occupancy of boat storage supply options for areas around the facility
a.10km — x%
b. 5km — x%
c. 2km — x%
d. 1km — x%
15. % increase the new facility will have on the available boat storage options
16. Average value of new motor boats by length (to be stored within the facility)
17. Estimated rack sales costs/meter
18. Average cost to own a boat to be stored on a marina berth/boat/meter
19. Average cost to own a boat to be stored within the dry storage facility/boat/meter
20. Suggested acquisition targets for areas around the facility
a. Existing boat registrations + new boat growth for each area
b. Boats between specified length
c. Boats between specified weight
d. Boats between specified height
e. 10km — x%
f. 5km — x%
g. 2km — x%
h. 1km — x%
21. Conclusion

(An example of acquisition targets for areas around the facility)
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